ABSTRACT
Theory of Intellectual Capital The principles that g=uide the rational choice lie in the tastes and preferences crystallizing objectives of the actors (Sanchez, 2020). [...]before taking any decision binding preferences strategies, achieve collect information that will determine the election. Studies of Intellectual Capital If rational choice is brewing from preferences based on information available to determine tastes and objectives, the prospective attitude suggests that the absence of information creates uncertainty that determines risk aversion or waiver of certain gains and risk appetite when losses are imminent. [...]the utility, benefit or happiness crystallizes into losses or gains, circumventing the process of rational choice and legitimizing an irrational choice. [...]a prospective is more than a decision lies in attitude and expectation of risk or certainty to gains and losses in the immediate future. [...]an overview of the environment, their demands and opportunities conducive categories of accessible and abundant availability of information that will influence a spendthrift behavior such as believing that jobs, wages and financial credits significantly increase (Moreno, 2019).